BOWA EXPANSION IN CHINA
In September 2018, BOWA-electronic China Co., Ltd. was founded - a new branch office of BOWA-electronic GmbH & Co. KG. This new company is located at the headquarters of the former BOWA distribution partner in Beijing’s Haidian District.
Due to its very large population (around 1.4 billion inhabitants) and the very positive economic development, China is now also one of BOWA's most important markets worldwide. Beijing is the capital city and – as such - the political, cultural and economic center of the country. It is also an important traffic junction inside and outside of China; and thus an ideal location for a new branch office. BOWA-electronic China Co., Ltd. will be responsible for marketing, installing and servicing the BOWA portfolio throughout China, opening many new doors and options for BOWA in the Land of Smiles.
After the grand opening, which was attended by Martin Heinrich, BOWA CEO and Dirk Böhm, Area Sales Manager Asia, Bingqian Li, CEO of BOWA-electronic China and the whole team of the new branch, we are now looking forward to a successful, long-term cooperation and a positive development of the BOWA presence in the Chinese market.