PRESS RELEASE -BOWA MEDICAL Brazil
Expansion of the international BOWA MEDICAL sales structure strengthens the healthcare market in South America
GOMARINGEN, Germany/SAO PAULO, Brazil, 23 October 2020.
The family-owned business BOWA-electronic GmbH & Co. KG, based in the German state of Baden-Württemberg, and its Brazilian cooperation partner CURA LIFESCIENCE have opened the new “BOWA MEDICAL Brazil” sales branch in the South American metropolis of Sao Paulo. BOWA MEDICAL is a global manufacturer of high-quality medical devices for energy-based applications in high-frequency surgery and ultrasound scalpels. The Brazilian site is the tenth location of BOWA MEDICAL and strengthens their international network.
The successful collaboration of BOWA MEDICAL with the Brazilian cooperation partner CURA LIFESCIENCE is a perfect partnership. The new “BOWA MEDICAL Brazil” sales branch has been opened in Sao Paulo to make optimal use of the enormous growth potential in the health sector of the southern continent. The new Managing Director of “BOWA MEDICAL Brazil” is Dr. Claudio Santos (45), who has been working in the medical sector for many years and is very familiar both with the regional conditions and the Brazilian healthcare system.
Mirko Rapp, Head of America of BOWA MEDICAL: “I am very pleased that we can now operate even closer to our customers and further expand our worldwide customer service with our new Brazilian partners and sales location in Sao Paulo. We see great opportunities in South America to better position our innovative products of energy-based surgery “made in Germany” in the healthcare market and to strengthen new customer business.”
Brazil is the largest country in South America with over 200 million inhabitants, and shows a great need for sophisticated medical technology solutions, particularly in the healthcare sector and its dynamic developments. In recent decades, more than 40 million Brazilians have risen to the middle class. The state healthcare system SUS (Sistema Unico de Saude) is accompanied by a growing private healthcare market. Current World Bank figures show low but stable economic growth of 2.2 to 2.4 percent for the fifth largest country in the world.
“With BOWA MEDICAL Brazil we are creating the conditions to help shape and actively benefit from the major changes in the Brazilian healthcare system. Despite the global corona crisis, we will continue to expand our South American sales channels, combine our synergies and do everything in our power to ensure that the population of Brazil can experience excellent medical care and support, preferably with products from BOWA MEDICAL,” says Dr. Claudio Santos, Managing Director of BOWA MEDICAL Brazil.
Martin Heinrich, Managing Director of BOWA MEDICAL: “At the same time, the further expansion of our international business relations and worldwide sales structure also secures our jobs at the German location and helps us to successfully implement our growth and business objectives.”
BOWA MEDICAL products and systems are perfectly tuned to the day-to-day medical care in hospitals and impress with their exceptional level of user-friendliness, performance and durability. They offer a high degree of flexibility and safety for every challenge and were developed with one goal in mind: to always be one step ahead. The particular strength of BOWA MEDICAL products is their broad compatibility, high longevity and excellent usability.