Gomaringen, Germany/Beijing, China, 8 March 2019.
BOWA Expansion in China
Gomaringen, Germany, 8 March 2019.
In September 2018, BOWA-electronic China Co., Ltd was founded – a new branch office of BOWA-electronic GmbH & Co. KG. This new company is located at the headquarters of BOWA’s former business partner in Beijing’s Haidian District.
Due to its very large population (around 1.4 billion inhabitants) and its strong economy, China is now one of BOWA’s most important markets worldwide.
Beijing is the capital city and, as such, the political, cultural and economic heart of the country. It is also an important transport hub for travel within and outside of China, thus making it an ideal location for a new branch office.
BOWA-electronic China Co., Ltd will be responsible for marketing, installing and servicing the BOWA portfolio throughout China, opening many new doors and options for BOWA here.
After the grand opening, which was attended by Martin Heinrich (BOWA CEO), Dirk Böhm (Area Sales Manager Asia), Bingqian Li (CEO of BOWA-electronic China Co., Ltd) and the entire team at the new branch, we are now looking forward to successful, long-term cooperation and a positive development in terms of BOWA’s presence in the Chinese market.